New York’s Innovative Anti-Smoking Campaigns

The New York City Health Department has a distinguished history of producing innovative anti-smoking campaigns for digital media, television, liveboards in the subways, bus shelters, and even for the Staten Island Ferry.

Data analysis found that between 2015 and 2019, the Department’s anti-smoking media campaigns helped nearly 8,000 New Yorkers stop smoking. This approach was highly cost effective. Every $1 spent on a media campaign led to $32 in cost savings for the healthcare system and society because of people becoming inspired to quit and avoid tobacco-related health issues.

Here are just a few examples of NYC Health’s innovative anti-smoking campaigns that tailor outreach and support to address NYC’s smoking inequities.

Vanished

Produced in multiple Asian languages, the Vanished campaign includes posters and PSAs that address tobacco disparities in Asian communities. Asian men born outside the U.S. have higher smoking rates than those born in the U.S